Analysis Of Renewable Energy Sector In Australia Marketing Essay

Analysis Of Renewable Energy Sector In Australia Marketing Essay Introduction In this century, the water usage of households is increasing in a rapid rate. This implies that hot water usage would increase directly as well. Electric and gas water heater are the common heating system, and renewable energy is not commonly used. Due to the high level of usage of electric and gas water heater, unwanted gas emission increases rapidly and killing the earth. Therefore, people are encouraged to be more environmental friendly to save the earth by reducing gas emission. To replace electric and gas water heater, solar water heating systems and heat pumps are encouraged to be used, as they are using the renewable energies that are available in Australia to generate electricity without causing any harm to the environment. Part 1. Industry Analysis of Renewable Energy Sector in Australia. This section includes the macroenvironment and microenvironment of Australias renewable energy devices. Macroenvironment Microenvironment Company Supplier Distributors Competitors Customers Political/Legal Environment Economic Social Technological The Marketing Environment Macroenvironment can be very large and can be grouped with the PESTLE model (political, economic, socio-cultural, technological, legal and environment). West, D, Ford, J Ibrahim, E 2010 Legal: According to Kent, A Mercer, D 2006, a political organization, Australias mandatory renewable energy target (MRET) has been established since April 2001 in order to encourage the additional generation of electricity from renewable sources, reduce emissions of greenhouse gases and ensure that renewable energy sources are ecologically sustainable (Renewable Energy (Electricity)  Act  2001, s3). The legislation (the Renewable Energy (Electricity) Act 2000) places a legal liability on most wholesale purchasers of electricity and large users to contribute proportionally towards the annual targets that increase to 9,500 GWh in 2010 and remain at that level until the measure expires in 2020. If they fail to meet required targets of renewable energy purchase, they face a penalty. Penalty could be avoided by purchasing renewable energy certificate through the market. Political: Political issues such as the changes of political party or decisions could bring influence to an industry. According to Reuters, the parliament had passed the amendments to the nations renewable energy target scheme, splitting it into by small-scale and large-scale. The large-scale Renewable Energy Target will benefit renewable energy companies that have stockpiled cheap certificates. Small-scale Renewable Energy Scheme (SRES) has been introduced to help household and small businesses with installation of eligible renewable energy systems, such as solar water heater (Department of Climate Change and Energy Efficiency 2010). The Solar Homes and Communities Plan helped Australian homes and communities reduce their energy use and bills and better the environment. It successfully installed more than 100,000 systems as of the end of  April 2010 and  helped to increased accredited solar panel installers over the last year to more than 1,900. Technological Factors: Report from Ferguson, M, 2010; In order to support Australias response to climate change, the Australian Government announced it will provide $652.5 million as Renewable Energy Future Fund (REFF); to provide additional support for the development and deployment of large and small scale renewable energy projects. There are also further investment decisions of $110.5 million for existing renewable energy programs such as $92 million for Australian Centre for Renewable Energy funding for solar projects under the Renewable Energy Demonstration Program to build a 23MW1  solar boost to coal-fired turbines in western Queensland; and build a 40MW concentrated solar thermal demonstration plant in South Australia, by using Australias own Big Dish technology; and $18.45 million for Australian Solar Institute as fund for research into advanced solar energy technologies. Moreover, Australia has one of the best renewable energy resource bases in the world such as solar, wind, geothermal, sugar cogeneration and ocean technology. Australia has been the industry leader in a number of solar technologies such as Photovoltaics(PV), solar thermal technologies and solar concentrator systems. Australia also provides support for International Renewable Energy and Energy Efficiency Initiatives. Economic Factors: Energy Matters 2009 shows that Australias renewable power generation provides around 8% of electricity consumed in Australia, gas provides 14%, oil 1% and coal 77%. In capacity terms, 8,229 MW of renewable power generation (254 projects) were in place at 31 December 2005 that was 16% of total installed capacity in Australia. According to a 2005 survey undertaken by the Business Council for Sustainable Energy (BCSE), the renewable energy industry in Australia supports the direct employment of nearly 6,000 people. Moreover, according to the Climate Institute, 26,000 job opportunities would be available from the $31 billion worth of renewable energy investments planned for Australia. This includes almost 2,500 new permanent positions, over 15,000 construction jobs and more than 8,600 indirect jobs in supporting sectors. Barton, ACT 2004 mentioned that Australian Government had spent about $50 billion on energy each year, while energy exports earn more than $24 billion a year. The sector involves massive, long-lived capital items such as electricity plants, transmission lines, coal, oil and gas production facilities, pipelines, refineries, wind farms as well as a multitude of smaller facilities such as wholesale and retail distribution sites. Following West, D, Ford, J Ibrahim, E 2010, Porters five forces model used to illustrate the microenvironment: Competitive Rivalry: There are several successful firms in renewable energy industry. (taken from Australian Business Council for Sustainable Energy, 2006) Solahart Pty Ltd is the first manufacturer and a recognised leader in the field of solar water heating. It was the first product that carried the European Solar Keymark label. Solahart has been officially recognized by the Australian Government with Export Dedication and Enterprise Awards (Australian Business Council for Sustainable Energy, 2006). According to Warren, M 2007, Solahart heavily dominates about 70 per cent of total Australian solar hot water market share through its leading brands Rheem, Solahart and Edwards. The next biggest player is household consumer supplier GWA International with its Dux and EcoSmart brands and followed by Rinnai/Beasley. Substitutes: A guide from choice online 2010, states electric and gas water heater as substitutes. Electric water heater prevails because electric supply is on 24 hours with day-rate systems which only receive power during the day. There are also night-rate systems, receiving power only during the night, suitable for households with solar-powered systems to avoid paying high day-rate tariffs. Gas is also a substitute available throughout the day and it can replace heat losses in a short time. Buyer: (Graph taken from Clean Energy Council 2009) (Graph taken from Clean Energy Council 2009) (Graph taken from Clean Energy Council 2009) The graphs above show that only 7.6% of Australian households are using solar water heating, with Northern Territories leading at 55%, followed by Western Australia at 21.8%. This data indicates solar usage at rural areas where access to gas and electricity supply can be limited. Therefore, they are compelled to use solar power rather than it being optional like their city counterparts such as Victoria (3%) and New South Wales (5.7%). The majority of the nation is using electricity (46%) or gas (37%) to heat up their water. This is both costly and a waste of unrenewable resources such as coal, which is heavily used to generate electricity in Australia (World Nuclear Association, 2010). In line with the Australian Governments initiative to reduce carbon emissions, this shows promising potential for solar water heating seeing as solar power is a green and renewable source of power (Department of Climate Change and Energy Efficiency, 2010). Part 2. Segmentation Cluster analysis is a group of multivariate techniques which main purpose is to classify objects in such a way that within-group differences are minimized and between-group differences are maximized according to some grouping variable. Cluster analysis is used in this segmentation part in order to define the clear and distinct consumer needs; also to list in order of importance the attribute or needs of product for Solarharts heat pump to consumer. Demographic Family Size of Australias Household (graph taken from Australian Institute of Family Studies 2006) A research from Australian Institute of Family Studies shows the average household size and number of households between 1911 to 2006. The graph shown that the average household size is in decreasing rate, while the number of households is in the rising rate. (table taken from Australian Institute of Family Studies 2006) The statistics above show that the number of household size in 2006 is about 7,596,000 which is almost 2,000,000 more compare to 1991. The average household size is remain constant since1996 which is around 2.6 person per household. Impact of household size, behaviour and geographic to Usage Rate of Hot water Refer to Harrington, L 2010, Hot water consumption is also affected by a whole range of demographic factors. Household size is the main factor as it refers to age of household members. For instance, teenagers tend to have a longer shower time. On the other hand, the presence of kids in households also consume a high level of water due to the use of bathtubs and also more washing loads compared to households without young children. However, household income could affect the level of use of water. Other factors that affect the hot water consumption include the behaviour of household members. For instance, the showering frequency and the flow rates and duration. The more frequent the household members shower and if the flow rate is set on the highest and also they are showering for a longer time, the level of water usage would be very high. In addition, the frequency use of dishwasher, the water levels settings and the preferred washing temperatures on the clothes washer will also affec t the hot water consumption in household. On the other hand, the selection of hot water system could be influenced by some minor demographic and geographical factors such as households, which have access to gas, they would prefer to have gas heaters. The water levels settings and the preferred washing temperatures on the clothes washer will also affect the hot water consumption in household. On the other hand, the selection of hot water system could be influenced by some minor demographic and geographical factors such as households, which have access to gas, they would prefer to have gas heaters. Furthermore, large household would need more hot water supply and therefore, large hot water systems would be preferred. Whereas, for those rental houses, they tend to focus on high operating rates and therefore, they would choose to get other conventional systems with low purchase cost. Restricted choices are available for apartments as solar systems are impossible. However, households which are located in a hotter place would prefer solar water heating. Behaviour of Consumer making purchase decision According to The ACRS Research Team 2010, different types of consumer have different behaviour. Firstly, the value consumers are those who spend their money wisely and smartly by focusing on what they need instead of what they want. Therefore the product must be worth for its cost. Secondly, the busy consumers are those who simply seek for convenience, speed and simplicity, as time is the most valuable thing to them. And the green consumers are those who are more concerned about environment. This type of consumers is environmental friendly consumers and they are willing to spend more to go green. They also gain some advantages such as traveling less to reach the product. Also there are also the bored consumers who are exposed and buried by various choices as the number of advertisements and promotions are increasing rapidly today. They tend to seek for a more unique products and services. And lastly, the digital consumers are those who are spend most of their time interacting through internet. The sources that could be found through internet improvise the way consumers approach retailers, and they are clear with what they are looking for. Part 3. Targeting Undifferentiated targeting strategy would be used in Solar targeting progress. According to Solahart, consumers of the solar heater water market are mainly household users. A marketing mix (Leader, WG Kyritsis, N 1990) will be designed for the solar water heater product to target all household users in Australia, aiming to increase the market share and to fulfil the governments renewable energy policies to increase the substitution of households with renewable energy devices. The marketing-mix will be tailored to the behaviours and demographic of consumers such as usage rate, income, and consumer behaviour in product attributes. The place and promotion strategy will focus on drawing consumers to approach this renewable energy product and simultaneously increase consumer awareness to green issues. According to consumer behaviour in 2009, consumers tend to be more aware of value; seeking for convenience, speed and simplicity, uniqueness and environmental friendly. The marketing mix strategy will relate to the key components of marketing: product, price, place and promotion. First is the product, encompassing packaging, labelling, product performance or service support. The solar heat pump has several advantages; it is fast and efficient with synergys large compressor that gives quicker recovery, providing hot water faster; easy to use and installation as no solar panel is needed and is equipped with an electric booster to provide a continuous supply of hot water for the cooler climates; valuable in saving electricity bill in the long-run; and lastly environmental friendly as it converts heat from the air to deliver hot water, reducing electricity usage or fossil fuel energy use and the pollution and greenhouse gas emissions associated. This is in line with the efforts of State Governments across Australia in banning the use of electric hot water systems in new homes. Second, the place to distribute the solar heat pump will be through retail chain such as Harvey Norman and Dick Smith. This is known as one level distribution channel (Mantau, U, Merio, M, Sekot, W Welcker, B 2001), where the distribution activities will move from manufacturer to retailer then to consumer. For example, Harvey Norman (intermediary) with a positive retail image could help build consumer trust in a product. Besides that, Solahart (manufacturer) could force goods through channels by giving intermediaries incentives such as higher margin to boost the sales of product. This is known as Push Strategies (Gillespie, A 2001). Intermediaries will be in charge of product service and advertisement efforts. They may also help consumers with claims under the governments renewable scheme for the purchase of solar heat pump. To deal with Internet buyers, Harvey Normans online store could help to promote the product online. Therefore users can easily obtain the specification and information of the solar heat pump and even purchase it on net. Furthermore, Solahart could promote their product through personal selling. The company itself can organize promotion fairs in shopping centres that are always full of potential consumers. This activity could involve salespersons interacting with consumers to bring their attention to environmental issues and supplying product information. Additionally, salespersons can better understand consumer needs and play up the benefits solar heat pumps can offer such as electricity bill-cut to persuade consumers to make the switch. Educating household users with environmental knowledge is important to increase the market share of the product. Solahart could advertise through media such as TV advertisements, newspapers and online websites such as Facebook, Yahoo, CNET Australia, eBay etc. to attract consumer awareness. This could also help portray a positive image for the company and build up brand reputation. 4. Positioning Positioning refers to the placement of product in the perception of product, brand or company in the mind of consumer. (West, D, Ford, J Ibrahim, E 2010) A new position statement Solahart needs to make: [Convince] consumers that they are a green power brand, pioneering in solar water heater industry and the product is extremely energy efficient  and of highest quality. [That] Solaharts heat pump is environmental friendly, secure, durable, with long life-span and effectively provides hot water to household when needed with the most reasonable price. [Because] Solahart is an Australian-owned environmental-friendly brand which is also world recognised as a leading water heating company to fulfil needs of hot water system for consumers with the lowest, most cost-efficient and effective way. Successful criteria for positioning must include the four Cs of positioning such as Clarity in terms of market targeting and differential advantages. The positioning statement above clearly states that Solahart is a pioneer and innovator brand, giving credit to their professionalism and reputation in the product line of solar water heaters (Haig, M 2007). Solaharts innovation could help households to cut both their utility bills and dependency on gas or electric based heater for hot water. There must be Consistency in conveying the message to consumers, including the positioning statement. Solahart is truly an innovator brand, being the first manufacture of solar water heating. It has also been recognized officially by the Australian Government with Export Dedication and Enterprise Awards. Consumer perception of Solaharts Credibility is also important. The companys 55-year experience in supplying thousands of households across 70 has helped build up its brand reputation, where consumers trust the brand in what they are doing. Solahart also has Competitiveness where the companys differential advantages surpass its competitors. Solahart provides extended warranties to their users and provide excellent after-service to their consumers to insure their buyer policy. To increase competitiveness, Solahart could further develop their line to enhance performance or providing more functions and even enhancing appearance to lead to a new fashion of life style in the industry. High Recognition Low Recognition More Market Share Less Market Share * Solahart * Edwards * Rheem * Dux *EcoSmart *Rinnai * Quantum * Solco Perceptual map of Brand Recognition and Market Share of Water Heater Market (West, D, Ford, J Ibrahim, E 2010) A perceptual map could be used by the company to assess its perceptual position in its consumers mind. The perceptual map above shows a variety of water heater brands to give the perception of that particular market segment. The perceptual axels are Brand Recognition Level and Market Share of the main competitors. There are three major groupings shown on the perceptual map. Solahart, Rheem and Edwards are companies in the high recognition group, owning the major market shares in the solar water heater industry. The moderate recognition group are companies with moderate market shares such as Dux, EcoSmart, Rinnai. The last group is the low recognition group with minor market share companies such as Quantum and Solco. Conclusion In conclusion, the industry analysis is to help the company to understand the macro and microenvironment of the renewable energy device market. It shows that there is a large potential of market share in renewable as the Australia Government is very concerned about reducing the gas emission by providing a rebate scheme to support household user to switch to renewable energy device as it is environmental friendly. Besides that, the segmentation, targeting and positioning strategy drive the company to target the right market with right marketing mix strategy and to make sure the company is in appropriate perceptual positioning in consumer minds. As the consumer needs are met, the demand towards the renewable energy devices would increase. Therefore, the aim of the government that is encouraging the use of renewable energy instead of electric and gas will be achieved. Referencing: Kent, A Mercer, D 2006, Australias mandatory renewable energy target (MRET): an assessment, Energy Policy, vol.34, no. 9, pg 1046-1062, Retrieved 18 August 2010, ScienceDirect The National Association of Forest Industries, What is the Mandatory Renewable Energy Target, Retrieved 26 August 2010, Department of Climate Change and Energy Efficiency 2010,Solar Homes and Communities Plan, Australian Government, Retrieved 26 August 2010, Reuters 2010, Analysis: Australia energy law faces green certificate overhang, Reuters.com, retrieved 18 August 2010, http://www.reuters.com/article/idUSTRE66F3HX20100716 Ferguson, M 2010, Australias Biggest Ever Renewable Energy Roll-out, Australian Government, Retrieved 18 August 2010, http://minister.ret.gov.au/TheHonMartinFergusonMP/Pages/!budget_renewable.aspx.html Energy Matters, 2009, 26,000 Renewable Energy Jobs For Australia, Enerygymatters.com, Retrieved 19 August 2010, Barton, ACT 2004, Securing Australias Energy Future, Commonwealth of Australia, Retrieved 19 August 2010, http://www.efa.com.au/Library/CthEnergyWhitePaper.pdf Australian Business Council for Sustainable Energy, 2006 Australias Renewable Energy Use, Technologies and Services, Clean Energy Council Australia, Retrieved 19 August 2010, http://www.cleanenergycouncil.org.au/cec/resourcecentre/reports/Past-Reports/businchina/mainColumnParagraphs/0/text_files/file0/china2.pdf Solahart 2010, Company History, Solahart Company, Retrieved 19 August 2010, http://www.digal.pt/Digal_I/company.html Edwards Solar Hot Water 2010, About Us, Edwards Company, Retrieved 19 August 2010, http://www.edwards.com.au/default.asp?V_DOC_ID=828 Rheem Australia Pty Ltd 2002, Company History, Rheem Australia, Retrieved 19 August 2010, http://www.rheem.com.au/history.asp Solco Ltd 2010, Solco Corporate, Solco Limited, Retrieved 19 August 2010, Quantum 2010, Welcome to Quantum, Quantum Energy Technologie Retrieved 19 August 2010, http://www.quantumenergy.com.au/home-1.aspx Dux Manufacturing Pty. Ltd 2010, Dux Manufaturing, Retrived 19 August 2010, http://www.dux.com.au/about.htm AquaxMax Water Heather 2010, Retrived 19 August 2010, http://www.aquamax.com.au/ Rinnai 2009, Corporate Information, Retrieved 19 August 2010, Australian Agency for International Development 2000, POWER FOR THE PEOPLE: RENEWABLE ENERGY IN DEVELOPING COUNTRIES, Australian Government, Retrieved 20 August 2010, Choice Online 2010, Hot water options buying guide, Choice.com Australia, Retrieved 20 August 2010, http://www.choice.com.au/Reviews-and-Tests/Household/Energy-and-water/Saving-water/Hot-water-options-buying-guide/Page/Storage-water-heaters.aspx Living-Australia.com 2010, Wages / Salaries Australia, Retrieved 21 August 2010, Australian Institute of Family Studies 2006, Family face and figure, Australian Government, Retrieved 21 August 2010, Harrington, L 2010, Hot Water End-use Measurement, DEWHA, Retrieved 22 August 2010, The ACRS Research Team 2010, The Australian Consumer Trends Report, Monash University, Retrieved 23 August 2010, Mantau, U, Merio, M, Sekot, W Welcker, B 2001, Recreation and environmental markets for forest enterprises, CABI, retrieved 23 August 2010, Google books Gillespie, A 2001, AS A level business studies through diagrams, 2nd edn, Ocford University Press, retrieved 24 August 2010, Google books Leader, WG Kyritsis, N 1990, Fundamentals of marketing, Hutchinson Education, retrieved 24 August 2010, Google books Clean Energy Council 2009, Solar, Australia Government, Retrieved 21 August 2010, http://cleanenergyaustraliareport.com.au/technologies/solar/ Haig, M 2007, Brand Royalty: How the Worlds Top 100 Brands Thrive Survive, Kogan Page Limited, Retrieved 26 August 2010, Google books Warren, M 2007,Solar heating not an easy switch, The Australian, Retrieved 26 August 2010, West, D, Ford, J Ibrahim, E 2010, Strategic Marketing: Creating Competitive Advantage, 2nd edn, Oxford University Press Inc, New York

Witchcraft, Murder and Ghosts in Macbeth Essay examples -- Macbeth ess

Witchcraft, Murder and Ghosts in Macbeth       A notable point within Shakespeare’s play Macbeth is the use of the three witches in the opening scene.   The number of witches for a contemporary audience can go unnoticed.   However in the time that Shakespeare the symbolic meaning of the number three was important, as it symbolized unluckiness and when remembering the fear of the unnatural and being unlucky (epitomized by such historical events as the rage of witch trials within Britain).   This is not the only symbolism within the play, the use of the disparity between light and dark is an important concept.   We can perhaps see the parallel between the horror movies of today, and the images of witchcraft, murder and ghosts of the past.    Firstly in the initial scene of Act IV there are a number of references to the number three.    First Witch: "Thrice the brinded cat hath mew.d" (1) Second Witch: "Thrice and once the hedge-pig whin'd" (2) First Witch: "Days and nights hast thirty-one" (7) First Witch: "Pour in sow's blood, that hath eaten Her nine farrow;" (65)    All of these examples refer to the number three, or the denominator of nice.   The final example of the number three used is within the fourth act with Macbeth... ... of Shakespeare enjoy an aura of immortality because we see in Shakespeare the mirror of the human condition with which we may all identify and gain a sense that in some strange way his plays are a reflection of our souls.       Bibliography The Tragedy of Macbeth New Haven: Yale University Press Revised 1994 Shakespeare's Macbeth Total Study Edition Coles Editorial Board 1990 Holinshed R. Historie of Scotland (2nd Ed. Chronicles of England, Scotland and Ireland 1587) "Historie of Scotland" Paul. Henry N. The Royal Play of Macbeth 1950 pp. 213-17 Bradley A. C. Shakespearean Tragedy 1912 pp. 468-9   

Genetically Modified Foods Essay

The world is slowly running out of food. Impoverished people have nowhere to turn. Biotechnology researchers think they have found a way to reverse the world famine. This way is through genetically modified foods which are foods that come from genetically engineered organisms. Examples of such organisms are sheep, cows, and fish. However, since it is a new invention, it is being met with harsh and legitimate concerns. While it may help the world’s food crisis, it may also do that at the expense of human health. Moreover, In the 90’s in the USA, the Food and Drug Administration decided that genetically modified food was safe and did not require special regulation. They stated that is was, â€Å"not inherently dangerous. † (FDA, 1998). This allowed genetically modified food such as soybean oils and tomatoes to enter the market. There are lots of ideas about the GMF. Some scientists say that it is no harmful affects of GMF and it may be a solution for scarcity of food and even it is healthy. However, some others say that GMFs are dangerous for public health. And It can damage biodiversity. Genetically modified foods may be a good solition to increase the amount of food. The problem is there are lots of people go to sleep hungry everyday and the number of hungry people is getting bigger. And International Food Policy Research Institute state there are â€Å"120 devoloping countries† which are very close to limit of hunger and â€Å"57 of which with a serious or worse hunger situation. (Global Hunger Index, 7) The reason of this hunger is there is not enough food to feed them and because the world population is getting higher but the areas which use in farming are getting smaller. Farmers could not find suitable area to plant their crops. That is why, They have to find a different solution to be productive. Conko argues that biotech agriculture is the method by which we can increase agricultural productivity without resorting to increases in harmful chemical fertilizers, herbicides, and pesticides. In the Genetic Modification it says that genetic modification provides a means to confer resistance to broad-spectrum herbicides into crops where current weed control is considered difficult. In this way, farmers can be more productive and they can get more product on their fields. â€Å"In the United States, in 2002 about 5. 5 million farmers in 145 nations were planting more than 145 million acres worth of GM crops. † (Conko) On the other hand, genetically modified herbicide tolerant crops might have a negative impact on biodiversity. Genetically Modified crops have an impact on birds and insect. A crop plant modified to be toxic to insect pests can have a direct harmful effect on non-target insects if they eat the plant. It can also have an indirect effect by reducing the insects that are a food source for other wildlife, such as farmland birds. Genetically Modified crops that are tolerant to herbicides could also lead to a reduction in weed populations that act as refuges for beneficial insects, and those that are eaten by birds. This process takes time because of this GM crops evaluate as a good solution but it can destroy the biological diversity. And US conservation organization Royal Society,founded in London In 1660 is a learned society for science, support it. They state that the likelihood of the spread of Genetically modified into the wild populations, the risk of superweeds being produced, the impact Genetically modified introductions might have on the colonies of micro organisms living in the soil and how such risks can be assesed and analysed. Also John Innes Centre, Founded in England is an independent centre for research and training in plant and microbial science, state that Monarch butterfly larvae fed only on leaves covered in pollen from Bt corn grew more slowly and suffered higher death rates and pink bollworm fed on cotton producing the Bt toxin. Aphids fed on Genetically Modified potatoes producing a different toxin were also reported to have a harmful effect on ladybirds feeding on the aphids. Genetically Modified crops can be beneficial for health in terms of their food value. Foods include lots of vitamins which are necessary to our body. In early days, our foods were full of vitamins, proteins, carbohydrate and they were occupied with value. However, now there are not enough foods which are full of value. Because there are lots of environmental factors like global warming which causes to summers takes long time, and scarcity of water, and also some pests. These factors effect the crops and farmers have to use pesticide and this cause to decrease food value. And it leads lots of health problems. And the one of the most important health problem is Vitamin A deficiency. This is the cause of at least â€Å"1 million childhood deaths† each year and is â€Å"considered the single most serious cause of blindness amongst children† in the developing countries. â€Å"A possible solution to this problem is the genetic modification of rice. † ( Potrykus, quoted inGenetic Modification) Although GM foods are benefical for the food value, in some circumstances, it can be very harmful for human health. Without too much control eating genetically modified food can be dangerous and it can lead lots of diseases like Eosonophil Myalgia Syndrome. In this debate, the Physicians and Scientists for Responsible Application of Science and Technology, is a website to educate the general public about genetic engineering in general and foods, revealed that After eating a food supplement produced by genetically engineered bacteria, â€Å"37 persons were killed 1500 people were permanently disabled† in the US in a disease called Eosonophil Myalgia Syndrome. It was caused by one or more extremely poisonous substances that unexpectdedly appeared in this food supplement. This accident confirms the predictions of molecular biologists that genetic engineering can cause the appearance of dangerous unexpected substances. As a Conclusion, there are lots of arguments in the GMF. Maybe It can be a solution for lots of problems, maybe it can be invention of the this century. I think, however, without too much researching about GMF we cannot use it to gain profit. Because human health is important than anything. We have to more careful. In the future, After very deep research about the GMF, we can solve the sustanibility problem.

Text Response All a Poet Can Do Today Is Warn - 756 Words

All a poet can do is warn Contrary to popular beliefs which state that war glorifies patriotism and machoism; Wilfred Owens The War Poems strips back all that is perceived as good and warns readers of the dark underbelly of war. By targeting all the senses of the readers, Owen is able to reveal the main message that lies beneath all the words of his poetry: war is futile. By examining the warnings and messages Owen tries to convey, not only do the detrimental effects of war on a soldiers mentality become stark; readers are also allowed to immerse themselves into a world filled with war propaganda. In constructing his poetry in such a way, the warnings of the horrors of war act as a deterrent to all of those who still believe the Old†¦show more content†¦Instead of looking like a God in kilts, he returned legless, sewn short at elbow and [took] whatever pity they may dole. This blind patriotism which resulted in dismemberment, demonstrates how the attitudes from different parties towards war can affec t an individual. The messages and warnings throughout Wilfred Owens The War Poems are as clear as they are controversial at the time. By going against the principles and ideals that were associated with war, Owen offers readers a fresh perspective on this topic. Drawing on first hand experiences, Owen is able to add depth and body to his arguments and warnings which deftly defies anyone who still chooses to believe the Old Lie: Dulce et Decorum est pro patriaShow MoreRelatedDulce Et Decorum Est Poetry Essay980 Words   |  4 PagesDescribe at least ONE memorable use of language in the text(s) Explain how this use of language helped you understand one or more key ideas in the text(s). 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These psalms are not as frequently preached on or discussed, despite the fact that many believers would readily quote 2 Tim 3:16, â€Å"All Scripture is God-breathed and is useful for teaching, rebuking, correcting and training in righteousness, so that the servant of God may be thoroughly equipped for every good work,† (NIV). What then must the believer say about these difficult psalmsRead MoreFrankenstein Study Guide14107 Words   |  57 Pageswork. †¢ Teaching Options: high-interest activities for introducing the work and individualizing instruction. †¢ Options for Using Related Readings: suggested approaches to the Related Readings included with the work. †¢ Answer Key: detailed answers to all questions and reading activities. 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