Apple Inc. Increasing Corporate Market Share Research Paper

orchard apple tree Inc. Increasing Corporate Market Share - Research Paper ExampleThis is due to the increasing merchandise competition of its fear rivals. inwardly the global mobile market, Apple has only 1% market grant while its computer market enjoys a 5% market share (Cusumano 23). Additionally, the alliances TV features are relatively unpopular. This paper presents a base of an analytical analysis of Apple Inc. with a fascinate of illustrating how the company would achieve a greater corporate market share for its PC and non-PC products and services. The scope of the report will take analysis of the needs of the companys customers, strategies through which the company will attach corporate market share and its competitiveness. Both Qualitative and Quantitative research methodologies are applied in collection of quantifiable and qualitative data for analysis and interpretation. The collection of data employs secondary research target in which findings for the company in vestigation are obtained from credible secondary information sources such as equal reviewed journal articles, online databases and books. Data Analysis and Discussion The needs of Apple Inc.s customers are quality of products and services. The companys PC systems are expected to be of superior quality which includes creative and innovative be after of hardware architecture and software platforms. Apple Inc. is faced with a repugn of maintaining its core success factors and competencies which include innovativeness, creativity, marketing, brand management and building relationships within the organization and with its customers (Casacchia 59). This scenario illustrates that the needs of the companys customers are not being met effectively. Furthermore, the needs of the companys customers include affordable prices for its OC and non-PC products. It has been revealed that Apple Inc. is experiencing difficulty in overcoming business rivals who provide low-priced products to the mobil e and computer markets (Fontevecchia 6). The mobile products from Google for example are posing a little terror to the companys success due to the low prices that the business rival provides for the customers. Additionally, the computer market is characterized by competitive prices from Dell and Microsoft both for hardware and software (Gelles, Chris and Richard 15). These findings demonstrate that Apple Inc. is faced with a challenge of satisfying the product and service cost effectiveness that its customers require. The strategies which Apple Inc. has employed in order to outgrowth the market share for its products include marketing, strategic alliances, customer relations, creativity and innovativeness, provision of variety of products and services and the iPod platform. Within the digital music market, Apples iPod has enjoyed 70% of the market share as opposed to its close set(predicate) competitor which has only 8% of the market share. Nonetheless, the companys strategy for providing variety of products to its consumers has been faced by threats of new entrants to the market and substitutes for its computer and mobile products (Seitz 1). These threats apply reduced the value that the customers have for the company. Additionally, the companys customer base is increasingly becoming more diverse (Mallin and Finkle 52). New entrants in the market have also implemented new strategies and strengths in marketing which are posing new threats to the company