Marketing Management Essay Example | Topics and Well Written Essays - 2000 words - 6

Marketing Management - Essay exemplarExchange relationships are commonly utilised as marketing strategies with the aim of ensuring that a business establishes possible links and contacts with customers, rather than focusing on making on-the-spot sale.The use of this form of relations in marketing commonly results in relationship marketing as a business strategy, whose success is ground on the fulfilment of the promises made to customers. A business must maintain commitment to the promises made to customers as a way of satisfying their needs, while still keeping their promises. The role of customer service representatives in this marketing strategy is critical to its successful application. A business must maintain a uninterrupted relationship with the client as a way of retaining the customers by gaining their trust. Organisations commonly focus on delivering cherish to customers as a way of nurturing the existing relationship between them and the business. This approach of mark eting is basically cogitate on attracting retaining and extending good and services to the desired customers.Marketing metrics refer to elements that earth-closet be utilize to measure the effectiveness of the marketing strategies employed by an organization in achieving desired marketing objectives. A sales manager might consider reporting the following two metrics to ABC serviceThis can be defined as the cost incurred in convincing a customer to corrupt services and products from a company. The costs considered include the product costs and the various costs involved in research and marketing before reaching the customer. This metric could be relevant to the company as it can be able to determine the markets in which to venture. While the market analysis might be critical, different factors like the value of customers to the company can also be established. This is essential in determining the measuring rod of resources that a business can use to gain customers.This is a met ric